Bharti Airtel Lanka

Bharti Airtel Lanka
Type Private
Industry Telecommunications
Founded 12th January 2009
Headquarters Colombo, Sri Lanka
Key people Sharan Shetty(Acting CEO)
Products Mobile Services
Revenue  117.213 billion (US$2.23 billion) (2010) [1]
Operating income 21.771 billion (US$413.65 million) (2010)[1]
Net income 18.282 billion (US$347.36 million) (2010)[1]
Total assets  856.142 billion (US$16.27 billion) (2010) [1]
Total equity
  502.603 billion (US$9.55 billion) (2010)
Note:All figures include India, Bangladesh and Sri Lanka operations
Parent Bharti Airtel
Subsidiaries Bharti Infratel Lanka (Private) Limited
Website Official Website

Airtel Lanka is the brand name of mobile network operator, Bharti Airtel Lanka (Pvt.) Ltd, the Sri Lankan subsidiary of Bharti Airtel. The company was awarded a mobile phone operator license in 2006 and was scheduled to start operations in early 2007, however the company didn't commence services until 12 January 2009.[2]

Airtel Sri Lanka had over 1.5 million customers at the end of September 2011.[3]

Contents

Network data

MNC: 413 05 Operator code: 075

Company background

Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited, the fifth largest mobile operator in the world, with approximately 200 million mobile customers as of October 2010.[4]. Bharti Airtel has been featured in Forbes Asia's Fab 50 list, rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007, and voted as India's most innovative company in a survey by The Wall Street Journal

Airtel Sri Lanka commenced commercial operations of services on 13 January 2009. Granted a license in 2007 in accordance with the Sri Lanka Telecommunications Act No. 25 of 1991, it is also a registered company under the Board of Investment Sri Lanka. Under the license, the company provides digital mobile services to Sri Lanka. This is inclusive of voice telephony, voice mail, data services and GSM based services. All of these services are provided under the airtel brand.

Airtel Sri Lanka as nationwide coverage and holds 1.4 million subscribers as of September 2010.

Pre Launch

Before launching services officially, Airtel opened up their branch offices island wide and allowed customers to book their number beforehand. Forms were given at all branch offices and customers were given an option of choosing five numbers, out of which one number was given based on availability. This booking system started on January 5 and was expected to close on January 9 but all numbers had been booked by January 8, according to notices displayed on the doors of the branch offices.

Branch information

Locality Address
Avissawella 05 Colombo Road
Borella 1189 Maradana Road
Chilaw 02 Colombo Road
Colombo-3 A5 Super Market Building
Colombo-11 212 Main Street
Dehiwella 8/1 Galle Road
Gampaha 57 Bauddhaloka Mawatha
Ja Ela 180, Pushpawansa Building, Colombo Road
Kaduwela 455/2 New Kandy Road
Kalutara 161 Main Street
Kandy 127 Peradeniya Road.
Karapitiya 241 Labuduwa Road
Kegalle 199 Main Street
Kiribathgoda 8/1 Kandy Road
Kurunegala 44 Negombo Road
Maharagama 61 High Level Road
Matara 61B, Galle Rd, Matara
Negombo 41 De Cross Road
Panadura 35 Horana Road
Puttalam 39B Kurunegala Road
Ratnapura 269 Main Street
Wellawatte 35 Galle Road

Network implementation

Airtel currently uses GSM and UMTS/HSPA technologies.

Airtel 3G broadband and coverage

Initially Airtel was offering cheapest Mobile broadband plans starting at 5GB for Rs.299/- but later it discontinued due lack of International bandwidth and financial loss it had incurred. Only major cities like Colombo, Kandy , Galle, Ampara and Jaffna are covered by 3.5G network.

Airtel is improving their GSM coverage rapidly and they have 1000+ Base Station on operation island-wide, but they have slow steps to expand their 3G coverage ever since their launch. Airtel started their service in Northern Sri Lanka on October 2010 and subsequently they broandband was available Aug 2011 in Jaffna district.

Legal issues

Airtel Sri Lanka received many legal threats from other operators as Airtel started to offer cheaper call rates. This led the industry to a price war and all operators including Airtel itself had posted a significant loss in the year of 2009.

On July 15, 2010, TRC (Telecommunication Regulation Commission) implemented a floor price to all the operators to overcome the price war. All the operators increased their call charges except Airtel which filed Fundamental Rights Petition in Supreme Court on July 19, 2010 saying that this new floor price is unfair to the newcomer to the industry. But, this petition got rejected by the Supreme court.

So, Airtel revised their tariff on August 3, 2010 for new customers, as previously they offered 49 cents/min within the network now it's Rs. 1/min and no changes to other network call as they offered Rs. 2/min earlier also.

See also

References

  1. ^ a b c d http://airtel.in/QuarterlyResult/Quarterly_report_Q3_10.pdf
  2. ^ Airtel invests $100m on network Daily News, 2009-1-13
  3. ^ http://www.airtel.in/QuarterlyResult/Quarterly_report_Q2_11.pdf
  4. ^ Bharti Airtel crosses 100 million customers mark

External links